San Diego creative boutique Raindrop Agency made its mark with engaging long-form ads for products like Dr. Squatch and Manscaped soaps. Today, the founders of this agency are creating a new company dedicated to the hotel and tourism industry.
Raindrop Brands has launched a creative marketing agency dedicated to exclusively serving hotels, restaurants, arts and entertainment organizations, tourist attractions, lifestyle brands and more with Mari + Gold. Billed as a sister agency to Raindrop, the new store will begin serving many of Raindrop’s customers, in addition to other brands in the hospitality and tourism industries.
Clients include Jazzercise, Del Mar Racetrack, TS Restaurants, the San Diego Symphony, Hilton San Diego Bayfront, Brigantine Restaurants, Rubio’s and others.
Mari + Gold was founded by the CEO of Raindrop Jacques Spitzerchief operating officer Adam Wagner and head of communications Carrie Jones. They wanted to deliver a tailored customer experience through a team of experts who live and breathe the industries represented.
“In recent years, Raindrop has expanded into the creative and performance space, partnering with more CPG, e-commerce and d-to-c brands that require a totally different approach to partnering and creativity as our hospitality, tourism and lifestyle customers,” said Jones. Adweek.
Jones added that recognizing the different needs of his customers provides the opportunity for dedicated leadership and to focus on how he serves customers in the hospitality, tourism and lifestyle industries.
Mari + Gold will offer brand planning and development, website development, design and management, public relations, organic social media management, vertical video creation, influencer marketing, design , photography, email marketing, and media planning and buying.
raindrop tapped Nicole Bushnell to assume the role of President at Mari + Gold. She previously worked as a CMO at companies that used Raindrop as their agency, which allowed her to focus on the customer in this new role.
“As a customer, you want to associate with people who truly care about your brand and our team at Mari + Gold embodies that,” Bushnell told Adweek. “All team members joined this agency because they are passionate about these industries. No matter what size, scale or stage a client is in their journey, our team is prepared and eager to deliver an agency experience and deliver results tailored to each brand.
Bushnell added that Mari + Gold’s team of more than 20 employees have decades of experience working with brands in the industries they represent.
The name of the new agency is a combination of terms. “Mari” means “sea” in Latin, which the agency says is powerful, soothing, inviting and majestic. “Gold” inspires feelings of sunshine, warmth, joy and luxury. The name Mari + Gold is meant to evoke feelings of vacation and represent all that is happy, fun and sophisticated about her hometown of San Diego and the industries served by the agency.