Family First: Hilton Research Reveals Travelers Are Driven by a Desire to Reconnect

As international travel resumes, travelers are seizing the opportunity to reconnect with family, according to new research from Hilton.

After years of closed borders and restrictions, this desire for family ties is influencing various traveler decisions, from room layouts to activities.

The survey of more than 1,000 people across Australia and five other South East Asian markets found that 51% of Australians now think a lot more about planning family activities while travelling.

Confirmed room upgrades are seen as an important feature for 61% of Australians, with travelers saying it can give families added peace of mind.

The desire for meaningful connections extends to the demand for shared food and drink experiences. In any market, having a variety of on-site dining offerings is a primary consideration when booking hotels and resorts.

“More than ever, we’re seeing consumers eager to travel again to recapture the human experience,” said Ben George, Hilton’s senior vice president and chief commercial officer, Asia Pacific.

“Our results clearly show pent-up desires to reconnect with family and disconnect from the hustle and bustle. With constant video conferencing and the incessant pinging of messaging apps, everyone is in digital overdrive. journey itself – from new experiences to unforgettable hotel stays – will be part of a journey to feel human again.

High demand for pet travel

The Asia-Pacific study follows Hilton’s 2022 Global Trends Report, which predicted that demand for pet travel is expected to increase significantly this year due to spikes in pet ownership over the past two years.

Some Asia-Pacific markets, such as China, Australia, Japan, Thailand, the Philippines and Singapore, have all reported increases in pet ownership.

According to Hilton’s 2021 booking data, the “pet friendly” booking filter was the third most used search filter on Hilton.com

Hilton’s survey found that 7 in 10 Gen Z or Millennial pet parents are more likely to travel in the future if pets are welcome.

“Accepting pets is an important attribute of a growing number of our Hilton brands, such as Home2 Suites. As this brand expands into new markets, we’re proud to offer pet-friendly accommodations to our guests, especially in places like China where pet ownership is a growing trend. said Matt Schuyler, Hilton’s director of brand and communications.

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