Before Bryan Cranston’s Mezcal, two young Brits traveled to Mexico and created something unique

It’s hard to find a company or brand that isn’t currently being disrupted by a wave of ambitious young entrepreneurs. Add to that, over the past decade, tequila has been quietly rebelling – its image has gone from slurpy brotherhood shots to a colorful spirit, designed to be proudly displayed on a mantle or bar cart and sipped. easily.

Launched in 2013, by two British friends under 30 Max Davies-Gilbert and Robin Clough, Tequila Enemigo is at the forefront of this regime change. For starters, they busted the myth that tequila can’t be aged with their two award-winning expressions. Tequila Enemigo’s Añejo Cristalino 89 is aged for more than a year, while Extra Añejo 00 stays in place for at least three years. Traditionally, tequila is aged in repurposed Bourbon casks, but Enemigo uses handmade American oak vessels hewn from Quercus alba white oak air-dried for at least 26 months.

It is immediately clear that there is an element of drama and assurance to the production process. All water used comes from volcanic springs, infusing each bottle with a smoky mineral richness that can’t be faked. And in keeping with the philosophy of many young brands hitting the market lately, sustainability is always top of mind. To this end, Enemigo does not use fossil fuels and recycles leftover agave to fuel its ovens.

This attention to detail has been consistently recognized and since its launch the brand has won 55 awards on three continents, including 19 double gold medals for the spirits themselves.

More recently, they have expanded to the United States, first launching in New York in partnership with Park Avenue Liquor, where they launched 500 stylish bottles of the brand’s first-edition exclusive to the Manhattan outfit.

From there, the founders of Enemigo struck a national distribution deal, as well as announcing a series of notable high-shine partnerships. Among these was an innovative collaboration with California-based Latitude 33 Aviation, one of the states leading companies for private jet charter, aircraft management and aircraft sales. “I couldn’t think of a better brand to partner with,” observed Latitude 33 Aviation Marketing Director Brian Haffeman at the launch. “Like Tequila Enemigo, Latitude 33 Aviation continues to bring the highest quality products to market and let that speak for us.”

On an ongoing basis, Latitude 33 Aviation will offer Tequila Enemigo across its fleet of aircraft, and over time the two brands will expand the partnership to include a number of exclusive experiences. This means that beyond sipping tequila from a flute glass in the sky, it will soon be possible to book some really smart adventures, including a winter getaway in the snow and a tequila experience in Aspen, as well as a trip to the brand’s exclusive distillery in Mexico.

But perhaps the brand’s greatest achievement is also its most recent, which Enemigo will launch nationwide in Mexico later this year. It may sound superficial, but in reality, few major tequila brands based in the US and UK have managed to establish themselves in the very place where the spirit originated.

About Derrick Hill

Check Also

Are you traveling by car? You must follow these five safety rules

Wearing a seat belt and obeying traffic rules are basic and essential practices for safe …