‘You can’t manage everything you can’t measure’: La Jolla planners take over short-term rental data system


In hopes of finding quantitative data capable of measuring the impact of short-term rentals under the new San Diego City Ordinance, the La Jolla Community Planning Association will work with the Ocean Beach Planning Board on a set of parameters to be submitted to the city.

The idea came from the San Diego Community Planners Committee, which is represented by all of the city’s planning groups. The metrics were to be sent back to groups for comment before a final list was voted on this month.

The new STR ordinance was promulgated in April and must be reviewed annually to ensure its effectiveness.

“We already know that STRs have an impact on our quality of life,” said Andrea Schlageter, Chair of the Ocean Beach Planning Board. “So we want to make sure that the ordinance is making a dent in that.”

She said the group wanted to “hold the city accountable for any negative impact we feel from STRs” and presented a draft list at the May 6 LJCPA meeting.

Suggested actions that can be followed include:

• The affordable housing stock of natural origin, which Schlageter says is likely to be bought out and turned into holiday rentals all year round

• Schooling in public schools, which has been a concern for the Cluster La Jolla association for years.

• Rents for commercial and residential tenants

• Nuisance complaints to the police and enforcement of the code

• Transitional occupancy taxes levied on short term rental properties

• Frequencies of garbage collection

• Fair distribution of STRs across San Diego, as there was no cap on the number of rentals per City Council district

“By creating this metric, we can start to track these things and determine their impact and get remedies,” said LJCPA president Diane Kane. “All other cities are tracking these things and we need data to see if things are working. We tend to come up with programs and let them run on autopilot and then not rate them. Hopefully this will give us the opportunity to catch up with the rest of the county in terms of the feedback loop. “

Noting that much of the concern about STRs is anecdotal, LJCPA administrator Patrick Ahern called the metrics a “good start” to providing real data that could lead to changes if needed.

Administrator Brian Will said he was “very supportive” of what was presented.

“A lot of us have a nasty opinion of DOS, and maybe that’s cooked in the cake, but some statistics on repeat offenders – not who they are, but how many annoying calls are repeated annoying calls to the same. establishment rather than organically occurring ones – can shed some light on the fact that DOS in general isn’t that bad, but there are bad actors among them, ”said Will.

Quoting a quote from management consultant Peter Drucker, Trustee Ray Weiss said, “You can’t manage everything you can’t measure, and that’s what we’re talking about.”

Although the board of directors of the LJCPA did not vote on the parameters, it gave its support to the presented project.

The city’s STR ordinance was negotiated by City Councilor Jennifer Campbell, whose District 2 includes Ocean Beach and several other coastal communities. It was approved by council in February, with Councilor Joe LaCava, whose District 1 includes La Jolla, casting the only dissenting vote after unsuccessfully proposing amendments that he said would strengthen it.

The ordinance consolidates short-term vacation rentals into a four-tier licensing system:

Level 1: Short-term residential occupancy in shared accommodation or in full residence for an aggregate total of 20 days or less per calendar year

Level 2: Short-term residential occupancy in shared accommodation for more than 20 days per calendar year

Level 3: Short-term residential occupancy throughout the house for more than 20 days per calendar year

Level 4: Special level for Mission Beach, which allows short-term rental of the entire house in a manner consistent with the recommendations of the Mission Beach City Council

Renting an entire home will be capped at 1 percent of the city’s more than 540,000 housing units, or about 5,400. However, at Mission Beach, which has a long history of pre-boom vacation rentals. online house-sharing platforms, the allowance would be much more generous, limited to 30% of the total housing units in the community, or around 1,100. â—†


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