LAKE PLACID – North Elba City Council and the Village of Lake Placid Board of Directors will hold a special joint meeting on Thursday to hear a presentation on the new Lake Placid and North Elba Destination Management Plan.
Regional Sustainable Tourism Office CEO Jim McKenna said the DMP, which looks to 2030, is primarily about managing tourism for the benefit of the community. It’s more “introspective” than previous DMPs, which were primarily aimed at increasing tourism here, according to the DMP executive summary.
“This is not a tourist solicitation or a marketing program”, McKenna said Monday. “Basically, how do you manage a thriving tourism economy for the benefit of the community? That’s really it. »
The final plan has six goals with 24 strategies to implement those goals. The plan aims to diversify and optimize the local economy; increase the diversity of housing for long-term residents; address environmental sustainability in the region; develop a dedicated event management strategy; align tourism industry investments so that they benefit everyone; and engage all local and visiting audiences.
Development of the DMP was led by West Vancouver-based consulting firm NextFactor, which specializes in travel and tourism-related plans. ROOST, the city and the village also coordinated to develop the plan. NextFactor’s Senior Vice President of Innovation, Greg Oates, along with ROOST, are expected to attend Thursday’s meeting to introduce the DMP.
McKenna said ROOST has entered into discussions with NextFactor about the plan in 2020. Results of an initial survey of local elected officials, community leaders and tourism industry stakeholders identified strengths and opportunities for improvement in the area, and the study revealed the challenges facing the people who live and work here. Face.
A steering committee – made up of local tourism officials, town and village officials, people associated with area school districts, as well as local law enforcement, healthcare workers and other community members. the community – was formed in 2021 and met a few times during the year. to help guide the destination management planning process. The group helped set priorities for the plan’s goals and initiatives. The NextFactor team also conducted interviews with focus group members representing different sectors of the community to obtain their feedback.
Although the village’s online public notice for the meeting qualifies the plan as “Disorganized,” McKenna said the plan is finalized.
Town and village councils do not need to vote to approve the plan, according to North Elba Town Supervisor Derek Doty – this week’s meeting is an information session where the public and councils town and village can ask Oates questions about the DMP.
McKenna said many destination marketing organizations have expanded their strict focus on destination marketing to include tourism management. It’s a change that ROOST has made over the past few years, he said, adding that the “management” One aspect of destination plans like the one developed for the town and village puts more emphasis on how tourism could be leveraged to help address community issues such as the need for diverse housing for long-term residents. term.
Thursday’s special meeting will be held in the North Elba Town Hall Ground Floor Meeting Room. People can also attend the meeting online at https://meet.goto.com/348269285, or by calling 571-317-3112 and entering the passcode 348-269-285.
People can read the full 2030 Destination Management Plan on the ROOST website at https://tinyurl.com/mwmhb6sv.
– Andy Flynn, editor of Lake Placid News, contributed to this report.