Korea Tourism Organization launches environmental-focused travel challenge on social media

When planning a trip involves buying new products and creating waste, a major problem arises: Travelers are enjoying the outdoors while ignoring the impact their vacation can have on the environment.

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization jointly launched the “Inconvenient Travel Advice” campaign on Wednesday to promote environmentally friendly travel methods until October.

Travel advice is a conservation-conscious measure that some may find inconvenient, but which will benefit the well-being of the planet.

The campaign suggests changing their travel habits by thinking about ways to cut down on disposables, minimize souvenir packaging, reduce their carbon footprint by sticking to trails and trails, and using eco-friendly products. environment throughout the trip.

The ultimate goal of the campaign is to get the message across that small actions by tourists and travel destinations can make a big difference.

The ‘Inconvenient Travel Advice Challenge’ is also running from May 20 to August 31, inviting people to share their unique sustainable travel tips on social media, through posts, photos, illustrations and videos.

Through a public vote on the event’s website and expert screenings, the Brilliant Traveler Award will be awarded to 20 winners, with another 50 receiving the Better Will Award in September. The winners will receive travel bags from an upcycling brand and eco-responsible travel kits. 200 additional people will be selected through a lottery for drink exchange coupons.

Chung Serang, the author of the novel which was adapted into the Netflix series “The School Nurse Files”, which is also known to embrace sustainability issues, and Kim Kang-eun, founder of Clean Hikers, a dedicated volunteer group hiking and gathering. picking up trash along the way, will help spread the campaign by participating in the challenge on social media.

More information can be found on the KTO event’s Instagram page, @ kto9suk9suk, or on the event’s website, greenevent.visitkorea.or.kr.

By Kim Hae-yeon ([email protected])


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